# Black Rock Coffee Bar's sales rise with extended hours

> Black Rock Coffee Bar's same-store sales rose 5.8% last quarter after extending hours to attract younger customers.
- Title: Black Rock Coffee Bar's sales rise with extended hours
- Summary: Black Rock Coffee Bar's same-store sales rose 5.8% last quarter after extending hours to attract younger customers.
- Keywords: black rock coffee bar, same-store sales, extended hours, younger consumers, coffee shop chain, revenue growth, net income, transactions, food sales, grilled cheese sandwiches, cake pops, dutch bros coffee
- Source: Nation's Restaurant News — https://nrn.com/quick-service/black-rock-coffee-bar-s-sales-grow-thanks-to-extended-hours
- Read time: 1 min
- Topics: black rock coffee bar, same-store sales, extended hours, younger consumers, coffee shop chain, revenue growth, net income, transactions, food sales, grilled cheese sandwiches, cake pops, dutch bros coffee
## Sales growth reported
Black Rock Coffee Bar's same-store sales rose 5.8% last quarter with transactions up 2.4%.
## Extended hours strategy
The company kept 70% of its shops open later into the evenings, to 8 p.m. or 9 p.m. in many cases.
## New food items
Black Rock added cake pops and grilled cheese sandwiches to its menu to attract younger customers.
## CEO Mark Davis
CEO Mark Davis said the extended hours are profitable and contribute to same-store sales.
## Competitor comparison
Competitors like Dutch Bros and 7 Brew have grown rapidly by attracting customers after noon.
## Company advantages
Black Rock has a stronger food lineup and dining rooms compared to competitors.
## Investor reaction
The company's stock dropped 4% in off-hours trading and lost more than half its value this year.
## New locations
Black Rock opened 11 new shops in the quarter and expects to open 40 for the full year.
## Real estate advantage
Black Rock's smaller size helps it negotiate for second-generation real estate sites faster.
## Key takeaway

Black Rock Coffee Bar's same-store sales increased 5.8% last quarter due to extended hours attracting more younger consumers.