# BlizzCon 2026 Sets Blizzard's Next Era

> BlizzCon 2026 features Simu Liu, Le Sserafim, and T-Pain as Blizzard launches 'World of Warcraft Forever' after Microsoft's $69 billion acquisition.
- Title: BlizzCon 2026 Sets Blizzard's Next Era · Variety | Shortify
- Summary: BlizzCon 2026 features Simu Liu, Le Sserafim, and T-Pain as Blizzard launches 'World of Warcraft Forever' after Microsoft's $69 billion acquisition.
- Keywords: blizzcon, world of warcraft forever, simu liu, le sserafim, t-pain, activision blizzard, microsoft, blizzard entertainment, music, Variety
- Source: Variety — https://variety.com/2026/digital/news/world-of-warcraft-forever-le-sserafim-blizzcon-1236940363
- Author: Jennifer Maas
- Published: 2026-11-06T14:00:00+00:00
- Read time: 1 min
- Topics: blizzcon, world of warcraft forever, simu liu, le sserafim, t-pain, activision blizzard, microsoft, blizzard entertainment, music, entertainment, business
## BlizzCon 2026 Launch
Blizzard Entertainment held BlizzCon 2026 in Anaheim, California, two months after Microsoft acquired Activision Blizzard for $69 billion.
## Event Attendance
BlizzCon 2026 drew 35,000 in-person attendees and 12.5 million live viewers for the event.
## World of Warcraft Forever
Blizzard launched 'World of Warcraft Forever' two months after Microsoft's acquisition, following its September 2026 announcement.
## Key takeaway

Blizzard Entertainment launched 'World of Warcraft Forever' at BlizzCon 2026, two months after Microsoft acquired Activision Blizzard for $69 billion.