# Bono Admits U2 Album Download Went Too Far

> Bono admits giving millions of iTunes users a free U2 album they couldn't delete went too far.
- Title: Bono Admits U2 Album Download Went Too Far · VICE | Shortify
- Summary: Bono admits giving millions of iTunes users a free U2 album they couldn't delete went too far. Bono admits U2's 2014 automatic Songs Of Innocence album…
- Keywords: ituness, songs of innocence, bono, apple, music industry, news, culture, Admits, Album, Download, Went, Too
- Source: VICE — https://vice.com/en/article/bono-admits-that-giving-millions-of-itunes-users-a-u2-album-download-they-couldnt-get-rid-of-went-too-far
- Author: Lauren Boisvert
- Published: 2026-10-28T19:09:55+00:00
- Read time: 1 min
- Topics: u2, ituness, songs of innocence, bono, apple, music industry, news, culture
## Songs Of Innocence Incident
U2 gave free digital copies of their 2014 album to all itunes users automatically.
## Users Couldn't Remove Album
The album downloaded to everyone's itunes library and couldn't be deleted.
## Bono Calls It a Gross Invasion
Bono described the move as putting a bottle of milk in people's fridge they weren't asking for.

> a gross invasion
## Bono Admits Going Too Far
Bono admitted in 2026 he went too far with the album release strategy.

> went too far on that one
## U2's Experiment
U2 wanted to test if companies would pay for their music and distribute it.
## Flood Questions Music Value
Producer Flood said the incident raised questions about music's value in society.

> it brought about the question of what are peoples listening tastes
## Key takeaway

Bono admits U2's 2014 automatic Songs Of Innocence album download for iTunes users was an overreach that went too far.