# Bonobo Campaign Recap

> Bonobo's team used fan engagement tactics to boost ticket sales and album releases.
- Title: Bonobo Campaign Recap · Musically | Shortify
- Summary: Bonobo's team used fan engagement tactics to boost ticket sales and album releases.
- Keywords: bonobo, ninja tune, physical ticket stubs, qr codes, hyperlocal events, dual-single servicing, music, Musically
- Source: Musically — https://musically.com/2026/11/13/bonobo-behind-the-campaign-recap
- Read time: 1 min
- Topics: bonobo, ninja tune, physical ticket stubs, qr codes, hyperlocal events, dual-single servicing, music, business, technology
## Reengaging fans
Bonobo's team cross-referenced top D2C customers with mailing list subscribers to send classic paper ticket stubs with QR codes.
## QR code sign-ups
The stunt generated around 9,000 sign-ups for London and Paris shows through secret RSVP pages and hidden Easter eggs.
## White-label seeding
Bonobo pressed 400 limited hand-stamped white-label 12-inches featuring 'Drift' and unreleased track 'Memory Signal'.
## Dual-single strategy
They released double singles like 'Always On Your Side' featuring Joy Crookes for different platforms and audiences.
## Hyperlocal events
The team hosted sold-out listening sessions in Japan and India with custom tracklists and fan quizzes.
## Key takeaway

Bonobo's marketing team reengaged fans through physical mail, QR codes, and hyperlocal events to drive ticket sales and album interest.