# Bonobo's New Album Campaign

> Bonobo's Distance In Static album launch strategy reveals fan engagement tactics.
- Title: Bonobo's New Album Campaign · Musically | Shortify
- Summary: Bonobo's Distance In Static album launch strategy reveals fan engagement tactics.
- Keywords: bonobo, distance in static, ninja tune, ugc, fan engagement, album release, music, Musically
- Source: Musically — https://musically.com/2026/11/11/behind-the-campaign-bonobo-2026
- Read time: 1 min
- Topics: bonobo, distance in static, ninja tune, ugc, fan engagement, album release, music, business, technology
## Album Release
Electronic artist Bonobo released Distance In Static on 11 September 2026, his eighth studio album and first since 2022's Fragments.
## Ninja Tune Team
Ninja Tune team includes Jonny Duckworth, Hannah Silk Champagne, Camila Leon, Victoria Cappelletti, Ramona Venturanza, and Maddy Salvage.
## Campaign Strategy
The campaign addresses distinct fan pockets across Bonobo's career through small events, releases, and user-generated content to foster belonging.
## Key takeaway

Bonobo's new album Distance In Static uses targeted fan events and UGC to build anticipation for his music.