# Bose buys audio rival Skullcandy

> Bose acquires Skullcandy to reach younger audiences in sports, gaming and fitness where the premium brand has less presence.
- Title: Bose buys audio rival Skullcandy · Engadget | Shortify
- Summary: Bose acquires Skullcandy to reach younger audiences in sports, gaming and fitness where the premium brand has less presence. Bose has acquired Skullcandy and…
- Keywords: bose, skullcandy, acquisition, audio equipment, headphones, consumer electronics, technology, buys, audio, rival, Engadget
- Source: Engadget — https://engadget.com/2293698/bose-buys-audio-rival-skullcandy
- Author: Ian Carlos Campbell
- Published: 2026-10-21T22:19:48+00:00
- Read time: 1 min
- Topics: bose, skullcandy, acquisition, audio equipment, headphones, consumer electronics, technology
## Bose acquires Skullcandy
Bose has acquired Skullcandy and will operate it as a separate brand under its consumer audio business. The purchase price was not disclosed in the announcement.
## Skullcandy stays in Utah
Skullcandy will continue operating from Park City, Utah, where it was founded. The company gains access to Bose's technology and resources to support future growth and development.
## Bose targets younger audiences
For Bose, the acquisition is about reaching consumers in sports, gaming, music and fitness where Bose has less presence. CEO Lila Snyder says Bose is expanding through brands and technology partnerships to reach more people.

> As we work to reach even more people, we're expanding how we do that, not only through Bose products, but through technology partnerships and a growing portfolio of brands.
## Key takeaway

Bose has acquired Skullcandy and will operate it as a separate brand to access younger consumers in sports, gaming, music and fitness markets.