# Bose buys Skullcandy to reach younger audiences

> Bose acquires Skullcandy to expand its audio technology reach beyond frequent travelers to younger, board sports-focused consumers.
- Title: Bose buys Skullcandy to reach younger audiences · The Verge
- Summary: Bose acquires Skullcandy to expand its audio technology reach beyond frequent travelers to younger, board sports-focused consumers. Bose acquired Skullcandy…
- Keywords: bose, skullcandy, acquisition, audio, headphones, earbuds, noise cancellation, technology, culture, buys, reach, younger
- Source: The Verge — https://theverge.com/tech/1015276/bose-acquisition-skullcandy-headphones-earbuds-speakers
- Author: Andrew Liszewski
- Published: 2026-10-21T20:15:00+00:00
- Read time: 1 min
- Topics: bose, skullcandy, acquisition, audio, headphones, earbuds, noise cancellation, technology, culture
## Bose acquires Skullcandy
Bose announced today it has acquired Skullcandy, a competitor in consumer audio. Skullcandy will remain a separate brand based in Park City, Utah.
## Skullcandy gets Bose technology
Skullcandy recently partnered with Bose to bring its audio technologies to products like the Crusher ten eighty ANC headphones and Method three sixty ANC earbuds.
## Why Bose wants Skullcandy
Skullcandy's distinct designs and longstanding relationships with board sports athletes will help Bose reach consumers where it has less presence today, beyond frequent travelers.
## Bose's expansion strategy
Bose CEO Lila Snyder said the company is expanding how it reaches people through technology partnerships and a growing portfolio of brands, not only Bose products.

> we're expanding how we do that, not only through Bose products, but through technology partnerships and a growing portfolio of brands
## Part of Bose's acquisition spree
In twenty twenty-four, Bose acquired McIntosh and Sonus faber. This year it acquired StreamUnlimited Engineering and Firelight Technologies, and created Bose Studios and Bose Records.
## Key takeaway

Bose acquired Skullcandy to expand its audio technology to younger consumers and board sports athletes where it has less market presence.