# Bose launches two new open earbuds

> Bose releases the Ultra Open 2 and Sport Open earbuds as the open-ear category explodes.
- Title: Bose launches two new open earbuds · Rolling Stone | Shortify
- Summary: Bose releases the Ultra Open 2 and Sport Open earbuds as the open-ear category explodes. Open earbuds prioritize hearing your surroundings over noise…
- Keywords: bose, earbuds, open earbuds, ultra open, sport open, audio, consumer electronics, product launch, preorder, september 2026, launches, two
- Source: Rolling Stone — https://rollingstone.com/product-recommendations/tech/bose-releases-new-sport-open-ultra-open-earbuds-1235628036
- Author: Jonathan Zavaleta
- Published: 2026-09-17T13:00:00+00:00
- Read time: 1 min
- Topics: bose, earbuds, open earbuds, ultra open, sport open, audio, consumer electronics, product launch, preorder, september 2026
## Bose doubles down on open earbuds
Bose is releasing two new open-ear earbud models: the second-generation Ultra Open and the brand-new Sport Open, following its August QuietComfort headphone release.
## Pricing and color options
The Ultra Open costs $300 and the Sport Open costs $200. Both come in Black and White Smoke, with the Sport Open adding Eucalyptus Green and the Ultra Open offering Cherry Chocolate, Olive Green, and Sky Pink.
## Open earbuds are having a moment
Brands from Anker to Sony have released open-ear styles that prioritize awareness over isolation, showing the category's rapid growth in the market.
## Ultra Open gets meaningful upgrades
The new Ultra Open features improved bass, automatic volume adjustment, and SpeechClarity AI technology for better call quality, addressing the original model's weak point.
## Sport Open targets athletes
The Sport Open features physical buttons for sweaty hands and a soft silicone finish for comfort and security, plus the same Auto Volume feature as the Ultra Open.
## Preorders start September 19
Both models go up for preorder on September 19 and officially release on October 1.
## Key takeaway

Open earbuds prioritize hearing your surroundings over noise isolation, and Bose is doubling down on the trend with two new models at different price points.