# Bose x Thom Browne Luxury Headphones Launch

> Bose and Thom Browne release $950 headphones blending fashion and audio tech.
- Title: Bose x Thom Browne Luxury Headphones Launch · Billboard
- Summary: Bose and Thom Browne release $950 headphones blending fashion and audio tech. Bose and Thom Browne launch $950 QuietComfort Ultra Headphones (2nd Gen) with…
- Keywords: bose, thom browne, quietcomfort ultra headphones, second generation, fashion, audio tech, luxury headphones, preorder, launch, san francisco, Thom, Browne
- Source: Billboard — https://billboard.com/culture/product-recommendations/bose-thom-browne-stylish-headphones-price-shop-online-1236345996
- Author: Sophie Dunne
- Published: 2026-09-24T13:00:00+00:00
- Read time: 1 min
- Topics: bose, thom browne, quietcomfort ultra headphones, second generation, fashion, audio tech, luxury headphones, preorder, launch, san francisco
## Bose and Thom Browne collaborate
Bose and Thom Browne create a $950 collaboration that merges luxury materials with fashion design for the QuietComfort Ultra Headphones (2nd Gen).
## Headphones debut on runway
The headphones first appeared at Thom Browne's Fall 2026 show in San Francisco on February sixth during the GQ Bowl presentation ahead of Super Bowl LX.
## Preorder and launch dates
Available for preorder September twenty-fourth, the headphones launch on September twenty-eighth with cashmere-coated details and four-bar branding.
## Bose technology features
The headphones use Bose's QuietComfort Ultra Headphones (2nd Gen) with upgraded noise cancellation, lossless USB-C audio, longer battery life, and improved processing.
## Immersive audio capabilities
Bose Immersive Audio plus Cinema Mode creates a spacious soundstage for movies and video, supporting phone calls with background-noise reduction and up to thirty hours battery life.
## Fashion focus over tech
Thom Browne transforms the hardware into a tailored suit, making the headphones feel less like electronic devices and more like deliberate fashion accessories.
## Key takeaway

Bose and Thom Browne launch $950 QuietComfort Ultra Headphones (2nd Gen) with luxury materials and fashion design for the retail market.