# Brands Build Lasting Loyalty Through Holiday Shopping

> Holiday shopping moments can create lasting brand loyalty when brands surprise consumers with thoughtful experiences.
- Title: Brands Build Lasting Loyalty Through Holiday Shopping · Adweek
- Summary: Holiday shopping moments can create lasting brand loyalty when brands surprise consumers with thoughtful experiences. Brands can turn holiday shopping…
- Keywords: holiday shopping, brand loyalty, consumer experience, target, goodwipes, roundel, adweek, Brands, Build, Lasting, Loyalty, Through
- Source: Adweek — https://adweek.com/commerce/how-brands-can-build-on-holiday-shopping-to-inspire-lasting-loyalty
- Author: Ashley R. Cummings
- Published: 2026-10-12T21:47:14+00:00
- Read time: 1 min
- Topics: holiday shopping, brand loyalty, consumer experience, target, goodwipes, roundel, adweek
## Holiday Shopping Moments
Brands can surprise consumers with joyful experiences during holiday shopping to build lasting loyalty.
## Target Example
Shoppers often leave Target with unexpected purchases and a $300 bill after a single visit.
## Goodwipes Strategy
Goodwipes uses events like marathons to show up where bathrooms are less ideal with luxe packaging.

> For us, it’s understanding what those pain points are, and how can a booty wipe, as simple as that, provide a little bit of fun and joy?
## Hosting Challenges
Goodwipes helps hosts create better bathroom experiences for guests during holiday stress periods.
## Long-Term Engagement
Brands should connect with consumers at inflection points like marathons and postpartum hospital bags beyond holidays.
## Key takeaway

Brands can turn holiday shopping moments into lasting loyalty by creating joyful, unexpected experiences that continue beyond the season.