# Brands Can Leverage Women’s Sports Power

> Brands gain new opportunities by engaging women’s sports audiences through creative storytelling and activations.
- Title: Brands Can Leverage Women’s Sports Power · Adweek | Shortify
- Summary: Brands gain new opportunities by engaging women’s sports audiences through creative storytelling and activations. Brands can connect with growing women’s…
- Keywords: women's sports, brand partnerships, fifa world cup 2026, home depot, adweek, mlv, pwhl, wnba, nwsl, Brands, Leverage, Women
- Source: Adweek — https://adweek.com/brand-marketing/how-brands-can-leverage-the-power-of-womens-sports
- Author: Justin Chin
- Published: 2026-10-14T15:31:09+00:00
- Read time: 1 min
- Topics: women's sports, brand partnerships, fifa world cup 2026, home depot, adweek, mlv, pwhl, wnba, nwsl
## Women’s Sports Growth
Women’s sports leagues like MLV and PWHL are gaining popularity for brands.

> The acquisitions started with research, understanding fandom, and understanding how to grab eyeballs
## Scripps’ Sports Portfolio
Scripps offers WNBA, NWSL, MLV, and PWHL through ION Television.

> Research showed that the women’s sports audience needed more broadcast distribution of their games
## Home Depot’s World Cup Strategy
Home Depot partnered with David Beckham for FIFA 2026 backyard activations across North America.

> The World Cup was in all our key cities and major markets
## Creative Storytelling for Brands
Brands must create emotional connections through social storytelling and activations.

> It is no longer about just putting a spot out there
## Key takeaway

Brands can connect with growing women’s sports fans via creative activations and storytelling.