# Brands Meet Social Spaces

> Brands can reach audiences through shared experiences like bars and gyms.
- Title: Brands Meet Social Spaces · Adweek | Shortify
- Summary: Brands can reach audiences through shared experiences like bars and gyms. Brands can leverage communal spaces for authentic audience engagement.
- Keywords: communal spaces, brands, adweek, atmosphere tv, marketing, Meet, Social, Spaces
- Source: Adweek — https://adweek.com/brand-marketing/people-are-getting-togetherwill-brands-meet-up-with-them
- Author: Justin Chin
- Published: 2026-10-09T20:40:12+00:00
- Read time: 1 min
- Topics: communal spaces, brands, adweek, atmosphere tv, marketing
## Communal Time Shift
Consumers are spending time in public spaces like bars and gyms instead of alone.
## Communal Experience Power
Brands can reach audiences at the right time, place, and with the right message.

> at the right time, the right place, with the right message in a way that’s far less disrupted and more accepted than what you get in other formats
## Creative Collaboration
Brands should avoid intrusive campaigns and work with teams to create shared moments.
## Communal Marketing Shift
Marketers need to think beyond Meta and Google for new audience reach.

> We’ve reached a point of saturation on those platforms, especially when it comes to acquisition. At a certain point, you’re going to have to find another modality to reach people.
## Key takeaway

Brands can leverage communal spaces for authentic audience engagement.