# Brandweek heads to Dallas in 2027

> ADWEEK's flagship marketing conference is leaving Atlanta for Texas and expanding its footprint year-round.
- Title: Brandweek heads to Dallas in 2027 · Adweek | Shortify
- Summary: ADWEEK's flagship marketing conference is leaving Atlanta for Texas and expanding its footprint year-round. Brandweek is transforming from a single annual…
- Keywords: adweek, brandweek, dallas, texas, conference, brand strategy, marketing, texas a&m, sxsw, pga championship, will lee, heads
- Source: Adweek — https://adweek.com/brand-marketing/adweek-brandweek-moves-to-texas-in-2027
- Author: Adweek Staff
- Published: 2026-09-17T19:40:00+00:00
- Read time: 1 min
- Topics: adweek, brandweek, dallas, texas, conference, brand strategy, marketing, texas a&m, sxsw, pga championship, will lee
## Brandweek moves to Dallas
After two years in Atlanta, ADWEEK's annual Brandweek conference is relocating to Dallas in 2027. The event brings together the world's top marketers for brand strategy and growth conversations.
## Texas as the ultimate brand
ADWEEK CEO Will Lee called Texas one of the greatest brands in the world. The state's unapologetic identity makes it an ideal home for the conference's next chapter.

> Texas is one of the greatest, and yes, biggest, brands in the world.
## Texas A&M becomes anchor partner
Texas A&M University is the first Anchor Partner for Brandweek 2027. The university will highlight its "A Force for Good" platform showcasing student and alumni successes.
## Year-round Texas presence
Beyond the main conference, ADWEEK will have a major presence at SXSW and the PGA Championship throughout the year. This extends the brand conversation beyond a single annual event.
## Rethinking the conference model
Brandweek is evolving from a standalone moment into a permanent presence across Texas. The biggest marketing conversations now happen year-round, not just at one annual gathering.
## Key takeaway

Brandweek is transforming from a single annual event into a year-round presence across Texas, with partnerships at major venues like Texas A&M, SXSW, and the PGA Championship.