# Braze stock surges 52% after Salesforce acquisition

> Salesforce's $5.66 billion Braze deal sparks 52% stock surge.
- Title: Braze stock surges 52% after Salesforce acquisition · mint
- Summary: Salesforce's $5.66 billion Braze deal sparks 52% stock surge. Salesforce agreed to acquire Braze for $5.66 billion, giving Braze shares a 52% rally to $45.59.
- Keywords: salesforce, braze, acquisition, stock, 5.66 billion, 52%, salesforce ai, news, india, surges, mint
- Source: mint — https://livemint.com/market/stock-market-news/braze-stock-surges-over-50-after-salesforce-announces-5-66-billion-acquisition-11792516251172.html
- Author: A Ksheerasagar
- Published: 2026-10-20T17:21:01+00:00
- Read time: 1 min
- Topics: salesforce, braze, acquisition, stock, 5.66 billion, 52%, salesforce ai, news, india
## Salesforce acquires Braze
Salesforce agreed to acquire Braze for about $5.66 billion, offering $47.50 per share, a 58.1% premium.
## Braze stock surges
Braze shares surged 52% to $45.59, reaching a 22-month high.
## All-cash deal timeline
The all-cash deal, expected to close in fiscal 2028 pending approvals, would expand Salesforce’s AI-powered marketing capabilities.
## Braze's customer base
Braze serves around 2,770 customers, including Canva, Equinox, Instacart, and Venmo.
## Salesforce's AI strategy
Salesforce will use Braze’s technology to bolster its marketing products, particularly Agentforce.
## Previous acquisitions
Salesforce has acquired Fin for $3.6 billion, Contentful for $1.5 billion, and Informatica for $8 billion since last year.
## Key takeaway

Salesforce agreed to acquire Braze for $5.66 billion, giving Braze shares a 52% rally to $45.59.