# Brazilian Retailers Lose Sales After Shoppers Enter Stores

> Brazilian shoppers use phones to compare prices in-store, risking sales for retailers.
- Title: Brazilian Retailers Lose Sales After Shoppers Enter Stores
- Summary: Brazilian shoppers use phones to compare prices in-store, risking sales for retailers. Fifty-one percent of Brazilian shoppers compared prices at other…
- Keywords: brazil, mobile shopping, price comparison, retailers, in-store shopping, price checking, payment methods, business, finance, Brazilian, Lose, Sales
- Source: Pymnts — https://pymnts.com/news/retail/2026/brazilian-retailers-can-lose-the-sale-even-after-shoppers-enter-the-store
- Author: PYMNTS
- Published: 2026-10-19T08:01:24+00:00
- Read time: 1 min
- Topics: brazil, mobile shopping, price comparison, retailers, in-store shopping, price checking, payment methods, business, finance
## Price Comparison Rise
Fifty-one percent of Brazilian in-store shoppers used phones to compare prices at other merchants during their latest purchase, up from 48% in 2024.
## Most Common Mobile Activity
Price comparison is now the most common in-aisle mobile activity, ahead of coupon searches, product research, reviews and payment checks.
## Heaviest Buyers Use Mobile
Shoppers most active on mobile are Brazil’s heaviest buyers, giving retailers more reason to compete for the sale while customers are still standing in the aisle.
## Mobile Shopping Trends
Fifty-seven percent of Brazilian shoppers used mobile for at least one task during their latest in-store purchase, with 25% checking product information, reviews, and payment methods.
## Competitor Price Checking
Price comparison rose 6% from 48% to 51% in 2026, while coupon searches declined from 44% to 38% in the same period.
## Retailer Competition
Retailers face a new competitive test before checkout as shoppers can discover lower prices at other merchants within seconds.
## Key takeaway

Fifty-one percent of Brazilian shoppers compared prices at other merchants during their latest store purchase, up from 48% in 2024.