# Brazil's election turns on social media

> As Brazil's presidential runoff approaches, social media has become a central campaign battleground between the incumbent and his challenger.
- Title: Brazil's election turns on social media · Al Jazeera
- Summary: As Brazil's presidential runoff approaches, social media has become a central campaign battleground between the incumbent and his challenger. Brazil's…
- Keywords: brazil, presidential election, luiz inacio lula da silva, flavio bolsonaro, social media, campaign, news, world, politics, Brazil's, election, turns
- Source: Al Jazeera — https://aljazeera.com/features/2026/10/21/why-social-media-has-become-an-election-issue-in-brazils-presidential-race?traffic_source=rss
- Author: Umar Farooq
- Read time: 1 min
- Topics: brazil, presidential election, luiz inacio lula da silva, flavio bolsonaro, social media, campaign, news, world, politics
## Brazil's final election round
On Sunday, incumbent President Luiz Inacio Lula da Silva will face right-wing Senator Flavio Bolsonaro in the final round of Brazil's presidential election.
## Campaign moves online
The two candidates are appealing to voters not only at rallies but online as well, making social media a key part of their campaign strategy.
## Supporters mobilise at Meta
Supporters of President Lula demonstrated outside Meta's headquarters in Sao Paulo, Brazil, on October nineteen, twenty twenty-six, showing the intensity of social media debates.
## Key takeaway

Brazil's presidential candidates are campaigning online as well as at rallies ahead of Sunday's runoff between incumbent President Luiz Inacio Lula da Silva and right-wing Senator Flavio Bolsonaro.