# British Airways Parent IAG Launches Unified Ad Business

> IAG Media unifies advertising across British Airways, Aer Lingus, Iberia, Level, and Vueling for targeted campaigns.
- Title: British Airways Parent IAG Launches Unified Ad Business
- Summary: IAG Media unifies advertising across British Airways, Aer Lingus, Iberia, Level, and Vueling for targeted campaigns.
- Keywords: iag media, british airways, aer lingus, iberia, level, vueling, starlink wifi, audience targeting, in-flight advertising, generative ai, Adweek
- Source: Adweek — https://adweek.com/commerce/british-airways-parent-iag-bets-big-on-advertising
- Author: Mitchell Parton
- Published: 2026-11-12T19:30:00+00:00
- Read time: 1 min
- Topics: iag media, british airways, aer lingus, iberia, level, vueling, starlink wifi, audience targeting, in-flight advertising, generative ai
## IAG Media Launch
IAG Media unifies advertising across British Airways, Aer Lingus, Iberia, Level, and Vueling for the first time.
## Unified Advertising Strategy
IAG Media will become the single point of contact for advertisers across all airlines, replacing separate strategies.
## Starlink Wi-Fi Targeting
IAG plans to use Starlink Wi-Fi data to personalize ads based on destination and passenger identity by 2027.
## Ad Personalization Goals
Advertisers will see tailored ads for specific destinations across IAG airlines, such as restaurants in New York for travelers flying there.
## Key takeaway

IAG Media will offer advertisers audience-specific ads using in-flight Wi-Fi data across its airlines starting in January 2024.