# Buenos Aires Loves Matcha

> Buenos Aires cafes now serve matcha, a Japanese green tea, as a popular drink for health and social media.
- Title: Buenos Aires Loves Matcha · Buenos Aires Herald | Shortify
- Summary: Buenos Aires cafes now serve matcha, a Japanese green tea, as a popular drink for health and social media. Buenos Aires cafes have adopted matcha, a Japanese…
- Keywords: buenos aires, matcha, usina cafetera, atypicø, misiones, argentina, tiktok, news, Buenos, Aires, Loves, Buenos Aires Herald
- Source: Buenos Aires Herald — https://buenosairesherald.com/what-to-do-in-argentina/matcha-made-in-heaven-buenos-aires-falls-for-a-new-green-drink
- Author: Chloe Wellington-Hunt
- Published: 2026-11-02T18:06:51+00:00
- Read time: 1 min
- Topics: buenos aires, matcha, usina cafetera, atypicø, misiones, argentina, tiktok, news
## Matcha in Buenos Aires
Buenos Aires has become a hub for matcha, a Japanese green tea, as a popular drink.
## Matcha's Origin and Popularity
Matcha, a powdered green tea from Japan, has become an international trend, especially in Buenos Aires.
## Matcha in Local Cafés
Specialty coffee shops in Buenos Aires now serve matcha, with iced versions gaining summer popularity.
## Emiliano Escudero's Experience
Emiliano Escudero, co-founder of Usina Cafetera, says matcha has shifted from being explained to being ordered.

> Before, we had to explain what matcha was
## Matcha Preferences
Argentines prefer matcha with milk and sweetening, while foreigners often choose it with water.
## Social Media Impact
TikTok users search for the best matcha in Buenos Aires, driving demand for the drink.
## ATYPICØ's Role
ATYPICØ, an Argentine matcha brand, works with cafés and events to promote matcha locally.
## Local Production in Misiones
ATYPICØ is growing matcha production in Misiones province to create an Argentine identity.
## Matcha's Future
Buenos Aires sees matcha as a lasting trend, not a passing fad, with potential for local innovation.

> I don’t think it’s a fad
## Key takeaway

Buenos Aires cafes have adopted matcha, a Japanese green tea, as a popular drink for health and social media trends.