# Business Name Importance

> Business names don't define success, businesses define names.
- Title: Business Name Importance · Inc | Shortify
- Summary: Business names don't define success, businesses define names. Business names don't determine success; the business itself creates the name.
- Keywords: business name, branding, apple, amazon, nike, walmart, dan furman, clear-writing@danfurman, Business, Name, Importance, Inc
- Source: Inc — https://inc.com/dan-furman/business-name-importance-branding-apple-amazon-nike-walmart/91419344
- Read time: 1 min
- Topics: business name, branding, apple, amazon, nike, walmart, dan furman, clear-writing@danfurman
## Business Name Myth
Entrepreneurs spend hours crafting perfect business names without understanding their real impact.

> I don’t get it.
## Name Opinions
Friends and family offer opinions on names but lack marketing expertise to provide meaningful feedback.

> I think you should use something more descriptive.
## Marketing Expertise
Most people reacting to unfamiliar business names lack the marketing knowledge to give useful input.

> I don’t really like how it sounds.
## Expert Insight
Dan Furman, owner of Clear-Writing@DanFurman, states business names don't define success, businesses define names.

> It’s not the name that makes the business. It’s the business that makes the name.
## Key Takeaway
Businesses create names through their actions, not through name selection alone.
## Key takeaway

Business names don't determine success; the business itself creates the name.