# Buy Now Pay Later Market Hits $157 Billion

> BNPL services now shape product affordability and customer trust for businesses.
- Title: Buy Now Pay Later Market Hits $157 Billion · Inc | Shortify
- Summary: BNPL services now shape product affordability and customer trust for businesses. Federal Reserve estimates six major BNPL providers originated $156.7 billion…
- Keywords: buy now pay later, federal reserve, bnpl, us consumer credit, affirm, afterpay, klarna, paypal, sezzle, zip, Buy, Pay
- Source: Inc — https://inc.com/soren-kaplan/buy-now-pay-later-is-a-157-billion-market-payments-are-now-part-of-your-product/91418389
- Read time: 1 min
- Topics: buy now pay later, federal reserve, bnpl, us consumer credit, affirm, afterpay, klarna, paypal, sezzle, zip
## BNPL Market Size
Federal Reserve analysis estimates six major BNPL providers originated $156.7 billion in U.S. consumer credit products in 2025.
## BNPL's New Role
BNPL now shapes affordability, product choice, refunds, and trust for businesses.
## BNPL Providers
BNPL includes Affirm, Afterpay (owned by Block), Klarna, PayPal, Sezzle, and Zip.
## Pay-in-Four Plans
Pay-in-four plans accounted for $78.3 billion, nearly 80 percent more than the Consumer Financial Protection Bureau measured in 2023.
## BNPL Product Mix
Across the six providers, 63 percent of 2025 issuance carried zero percent APR and 37 percent carried interest.
## BNPL Confusion
The same BNPL label can describe a four-payment, interest-free plan or a longer loan carrying interest.
## Business Impact
Leaders need to treat financing as part of the offer, not a final checkout step.
## Key takeaway

Federal Reserve estimates six major BNPL providers originated $156.7 billion in U.S. consumer credit in 2025.