# Camilo and Starbucks Partner for Latin American Coffee Rituals

> Camilo's new Starbucks partnership in Latin America celebrates coffee and music rituals through community-focused activations.
- Title: Camilo and Starbucks Partner for Latin American Coffee Rituals
- Summary: Camilo's new Starbucks partnership in Latin America celebrates coffee and music rituals through community-focused activations. Camilo partners with Starbucks…
- Keywords: camilo, starbucks, latam, my coffee my ritual, latino music, starbucks latam, Partner, Latin, American, Coffee, Rituals, Billboard
- Source: Billboard — https://billboard.com/music/latin/camilo-partners-with-starbucks-latin-america-caribbean-1236346460
- Author: Sigal Ratner-Arias
- Published: 2026-09-24T21:00:00+00:00
- Read time: 1 min
- Topics: camilo, starbucks, latam, my coffee my ritual, latino music, starbucks latam
## Camilo Partners With Starbucks
Colombian singer Camilo has partnered with Starbucks in Latin America and the Caribbean for a campaign called 'My Coffee. My Ritual'.
## Campaign Launches October
The 'My Coffee. My Ritual' campaign will roll out over months with activations inspired by Camilo's relationship with coffee and music.
## Camilo's Coffee Ritual
Coffee is a ritual that keeps Camilo in the present moment, marking his morning and connecting him with others.

> Coffee is a ritual that keeps me in the present moment
## Starbucks' Partnership Goal
Starbucks aims to celebrate personal rituals and create opportunities for customers to connect through coffee and music.

> Coffee often becomes part of the rituals that shape our daily lives
## Camilo Creates Playlist
Camilo will create a 'My Coffee. My Ritual' playlist featuring tracks from his album Para Cuando Sean Mayores and previous hits.
## Community Experiences
Select customers will participate in curated Starbucks x Camilo experiences inspired by rituals that bring people together.
## Key takeaway

Camilo partners with Starbucks Latin America for a campaign called 'My Coffee. My Ritual' to connect customers through coffee and music in the region.