# Campbell's Stock Drops 16% Before Thanksgiving

> Campbell's stock falls 16% ahead of Thanksgiving after viral '3D chicken' scandal.
- Title: Campbell's Stock Drops 16% Before Thanksgiving · Complex
- Summary: Campbell's stock falls 16% ahead of Thanksgiving after viral '3D chicken' scandal. Campbell's stock dropped 16% as it faces financial struggles and a year…
- Keywords: campbell's, stock, thanksgiving, 3d chicken, dividend cut, revenue drop, fiscal 2027, culture, music, Drops, Complex
- Source: Complex — https://complex.com/life/a/bernadette-giacomazzo/thanksgiving-plans-hit-campbells-stock
- Published: 2026-10-19T14:53:19.798+00:00
- Read time: 1 min
- Topics: campbell's, stock, thanksgiving, 3d chicken, dividend cut, revenue drop, fiscal 2027, culture, music
## Campbell's Stock Tumbles
Campbell's stock fell more than 16% in September 2026 ahead of Thanksgiving.
## Financial Results
Quarterly revenue dropped 8% to $2.1 billion, adjusted earnings fell 25% to $242 million.
## Dividend Cut
The company slashed its quarterly dividend by 36% from $0.39 to $0.25 per share.
## 2027 Sales Forecast
Campbell's expects fiscal 2027 sales to decline 2% to 4% with earnings below analyst estimates.
## Viral '3D Chicken' Scandal
A former security analyst revealed a recording of an executive insulting customers and claiming Campbell's used '3D chicken'.
## Executive's Remarks
The executive said, 'We have sh*t for f*cking poor people. Who buys our sh*t?' and questioned ingredients in Campbell's soups.

> We have sh*t for f*cking poor people. Who buys our sh*t?
## Key takeaway

Campbell's stock dropped 16% as it faces financial struggles and a year after a viral executive rant about '3D chicken' and poor people.