# Canadian Retailers Shift to Domestic Brands Amid Tariffs

> Canadian retailers now spend 10.7 percentage points more on Canadian brands than pre-tariff levels as U.S.-Canada tariffs hit 60 days.
- Title: Canadian Retailers Shift to Domestic Brands Amid Tariffs
- Summary: Canadian retailers now spend 10.7 percentage points more on Canadian brands than pre-tariff levels as U.S.-Canada tariffs hit 60 days. Canadian retailers…
- Keywords: faire, canadian retailers, us canada tariffs, tariff impact, retail brands, canadian brands, money, business, Canadian, Retailers, Shift, Domestic
- Source: Financialpost — https://financialpost.com/pmn/business-wire-news-releases-pmn/faire-data-shows-canadian-retailers-continue-shifting-to-canadian-brands-as-u-s-canada-tariffs-reach-60-days
- Read time: 1 min
- Topics: faire, canadian retailers, us canada tariffs, tariff impact, retail brands, canadian brands, money, business
## Tariff Impact Update
Faire released data showing Canadian retailers increased spending on Canadian brands by 10.7 percentage points from pre-tariff levels at day 60.
## U.S. Retailers' Share Stabilized
U.S. retailers' spend on Canadian brands dipped to 1.3% at day 46 and recovered to 1.4% at day 60 with minimal change.
## Canadian Retailers Shift
Canadian retailers directed more spending toward domestic brands despite continued growth in U.S. product spending.
## Tariff Timeline
Canada's tariff on U.S. goods took effect September 8 after being announced on August 25, following a 50% U.S. tariff on select Canadian goods.
## Key takeaway

Canadian retailers increased spending on domestic brands by 10.7 percentage points from pre-tariff levels after 60 days of U.S.-Canada tariffs.