# Canadians Want Women's Sport But Can't Find It

> Most Canadians support professional women's sport but 62% don't know where to watch it.
- Title: Canadians Want Women's Sport But Can't Find It · Financialpost
- Summary: Most Canadians support professional women's sport but 62% don't know where to watch it. 75% of Canadians identify as fans of professional women's sport but…
- Keywords: canadians, professional women's sport, canadian women & sport, cws, canadian tire corporation, imi international, it's time 2026, money, business, Want, Women's, Sport
- Source: Financialpost — https://financialpost.com/globe-newswire/canadians-want-professional-womens-sport-most-fans-dont-know-where-to-find-it
- Read time: 1 min
- Topics: canadians, professional women's sport, canadian women & sport, cws, canadian tire corporation, imi international, it's time 2026, money, business
## Demand for women's sport
75% of Canadians identify as fans of professional women's sport.
## Visibility gap
62% of fans say they don't know where to find the sport they want to watch.
## Report release
Canadian Women & Sport releases It's Time 2026: From Milestone Moments to Market Permanence.
## Media coverage
32% of fans cite media coverage as the top way to become fans of women's sport.
## Coverage estimates
Fans estimate women's sport makes up 30% of broadcast and online sports coverage.
## U.S. comparison
U.S. research shows women's sport accounts for 9.2% of TV coverage on sports networks.
## Barriers to growth
Three barriers stand between fans and the games they want to watch.
## Key takeaway

75% of Canadians identify as fans of professional women's sport but 62% don't know where to find it.