# Chanel Art Magazine Features Cindy Sherman

> Cindy Sherman creates provocative art series for Chanel’s new art magazine.
- Title: Chanel Art Magazine Features Cindy Sherman · Vanity Fair
- Summary: Cindy Sherman creates provocative art series for Chanel’s new art magazine. Cindy Sherman’s new art series, Fabric Matrons, debuts in Chanel’s October 23 art…
- Keywords: chanel, cindy sherman, fabric matrons, arts and culture, vol 2, october 23, hauser and wirth, frieze london, savile row, museum, Art, Magazine
- Source: Vanity Fair — https://vanityfair.com/style-chanel-cindy-sherman
- Author: Nate Freeman
- Published: 2026-10-09T18:21:53.715+00:00
- Read time: 1 min
- Topics: chanel, cindy sherman, fabric matrons, arts and culture, vol 2, october 23, hauser and wirth, frieze london, savile row, museum
## Sherman’s Inspiration
Cindy Sherman was inspired by London Jewelers store in East Hampton.

> You know the London Jewelers store in East Hampton? It’s this big, fancy jewelry store right across from Citarella
## Sherman’s Initial Struggle
Sherman struggled to create her series, feeling she hated working because it wasn’t going anywhere.

> In the beginning, I was really struggling, I really didn’t know what the fuck I was doing, and it was the first time in my life I felt like I hated working because I just didn’t have a clear idea and it wasn’t going anywhere
## Chanel Invitation
Chanel offered Sherman free rein to use their archives for a new art magazine cover.

> The legendary French fashion house was making a second issue of its surprisingly vigorous, thick-stock glossy art magazine. Would it be possible to feature a new work by Cindy Sherman on the cover?
## Fabric Supply
Chanel sent Sherman 12 or 15 yards of fabric from their archives.

> Finally, they sent these reams of fabric that were 12 yards, or 15 yards
## New Art Series
Sherman created Fabric Matrons series of portraits of Hamptons matrons in Chanel.

> The new work is a radical take on aging and femininity, an uncut hit of Cindy Sherman, despite, or maybe even because of, her initial hesitation
## Chanel’s Art Strategy
Chanel’s global president of arts and culture created a free art magazine with no ads.

> Yana Peel, who joined Chanel as global president of arts and culture in 2020
## Magazine Details
Arts & Culture Vol. 2 magazine releases on October 23 with 300 pages and no ads.

> The Chanel magazine, Arts & Culture Vol. 2, comes out on October 23
## Magazine Content
Magazine features art, text messages with artists, and original lyrics by Patti Smith.

> There are original lyrics by our dinnermate Patti Smith. Andrew Durbin goes long on Peggy Guggenheim
## Chanel’s Art Investment
Chanel’s family has a net worth of nearly $100 billion and funds art programming.

> Alain Wertheimer and Gérard Wertheimer have a combined net worth of nearly $100 billion
## Chanel’s Art Strategy
Chanel’s art magazine aims to showcase global art without brand promotion.

> We wanted to make it about the people and the places and the ideas that we think are the most exciting in the world so that there could be discovery
## Magazine Impact
Magazine has lines at bookstores and features global art spaces.

> Lines formed down the block to snag a copy
## What Happens Next
Sherman’s Fabric Matrons series will be shown at Hauser & Wirth’s Frieze London show in May.

> The resulting work will soon be on view as Hauser & Wirth’s major Frieze London show at their Savile Row gallery in Mayfair
## Key takeaway

Cindy Sherman’s new art series, Fabric Matrons, debuts in Chanel’s October 23 art magazine.