# Charli XCX Joins Absolut for Chaotic Partnership

> Charli XCX and Absolut launch chaotic two-year collaboration with limited editions and fan events.
- Title: Charli XCX Joins Absolut for Chaotic Partnership · Adweek
- Summary: Charli XCX and Absolut launch chaotic two-year collaboration with limited editions and fan events. Charli XCX and Absolut vodka partner for two years with…
- Keywords: charli xcx, absolut, vodka, pop star, music, collaboration, limited edition, Charli, XCX, Joins, Chaotic, Partnership
- Source: Adweek — https://adweek.com/creativity/charli-xcx-joins-absolut-for-chaotic-two-year-partnership
- Author: Brittaney Kiefer
- Published: 2026-10-20T15:13:51+00:00
- Read time: 1 min
- Topics: charli xcx, absolut, vodka, pop star, music, collaboration, limited edition
## Absolut and Charli XCX Partner
Absolut vodka signed a two-year partnership with pop star Charli XCX for limited editions and fan events.
## Teasing Fans
Absolut and Charli began teasing fans at Los Angeles shows with 'ABSOLUT XCX' screen flashes and shirts reading 'I ♥️ Absolut'.
## Charli's Reaction
Charli said she was 'immediately down' when Absolut approached her, 'because they told me they wanted to do something a little chaotic, which obviously I love.'

> Charli doesn't just have fans, she's created a whole world around her, and that's what we want to embrace
## Key takeaway

Charli XCX and Absolut vodka partner for two years with limited drops and fan events.