# Chase turns Scream into a cash back comedy

> The bank recruits Drew Barrymore and Kevin Hart for a horror spoof that swaps murder for rewards.
- Title: Chase turns Scream into a cash back comedy · Adweek | Shortify
- Summary: The bank recruits Drew Barrymore and Kevin Hart for a horror spoof that swaps murder for rewards. Brands are mining 1990s nostalgia to create shareable…
- Keywords: chase, drew barrymore, kevin hart, scream, advertising campaign, cash back rewards, 1990s nostalgia, droga5, halloween marketing, credit card promotion, turns, cash
- Source: Adweek — https://adweek.com/creativity/chase-brings-back-drew-barrymore-for-a-scream-spoof-ahead-of-movies-30th-anniversary
- Author: Katie Duffy
- Published: 2026-09-21T12:00:00+00:00
- Read time: 1 min
- Topics: chase, drew barrymore, kevin hart, scream, advertising campaign, cash back rewards, 1990s nostalgia, droga5, halloween marketing, credit card promotion
## Chase spoofs Scream with Drew Barrymore
The bank recreates the iconic 1996 horror film's opening scene with the original star, but this time the masked caller brings good news about cash back rewards instead of terror.
## Kevin Hart plays Ghostface with a twist
Instead of the villain's usual murderous ending, Hart's Ghostface celebrates Chase Freedom's cash back benefits and joins Barrymore for a seasonal shopping spree.
## Timing hits the 30-year anniversary
The campaign launches as Scream reaches its 30-year milestone, when audiences are rewatching the films and Chase cardholders are gearing up for fall shopping and travel.
## 1990s nostalgia is advertising gold
Brands like Dunkin' are also tapping into 90s references for fall campaigns. The decade resonates with millennials who lived it while offering Gen Z a glimpse of a pre-algorithm era.
## Nostalgia creates shareable moments
When familiar references appear in new ways, people react and share them. Chase wanted the commercial to spark conversations and memories that audiences would instantly recognize and pass along.

> When something from your past suddenly shows up in a new way, it gets a reaction.
## Droga5 created the campaign
The ad was created by Droga5 and begins airing on TV this week, with social content rolling out throughout the Halloween season.
## Key takeaway

Brands are mining 1990s nostalgia to create shareable moments that tap into both millennial memories and Gen Z curiosity.