# ChatGPT gets verified Business Agents for shopping

> OpenAI is launching verified AI agents that represent brands in ChatGPT to help users compare products and make purchasing decisions.
- Title: ChatGPT gets verified Business Agents for shopping · The Verge
- Summary: OpenAI is launching verified AI agents that represent brands in ChatGPT to help users compare products and make purchasing decisions.
- Keywords: chatgpt, openai, business agents, ai agents, e-commerce, verification, business hub, The Verge
- Source: The Verge — https://theverge.com/ai-artificial-intelligence/1030552/openai-chatgpt-business-agents-hub
- Author: Jay Peters
- Published: 2026-11-10T18:00:00+00:00
- Read time: 1 min
- Topics: chatgpt, openai, business agents, ai agents, e-commerce, verification, business hub, technology, culture
## ChatGPT launches verified Business Agents
OpenAI is rolling out verified Business Agents in ChatGPT that represent brands. The feature launches in beta today for eligible e-commerce and online service businesses in the US.
## How Business Agents work in ChatGPT
When a business with a Business Agent appears in a ChatGPT response, you can chat with it. You can ask about offerings and compare products. Chats are clearly labeled and separate from your main conversation.
## Verification through Business Hub
Companies can claim their organization and get verified through Business Hub. OpenAI is not sharing specifics about verification methods because there are different methods for different businesses, VP of monetization Benji Shomair said.
## Business Hub provides insights and analytics
Business Hub lets companies see insights such as mentions in ChatGPT responses and top discovery topics where their business appears. OpenAI says this is an early step in bringing businesses more deeply into ChatGPT.

> Today's announcement is an early step in bringing businesses more deeply into ChatGPT.
## Key takeaway

OpenAI is rolling out verified Business Agents in ChatGPT that let users chat with AI representing specific brands to help with comparison shopping and product questions.