# Chicago Bulls Logo Dispute Explained

> Chicago Bulls' new warm-up jacket shows Plus500 logo larger than team logo due to Nike's design choices.
- Title: Chicago Bulls Logo Dispute Explained · Adweek | Shortify
- Summary: Chicago Bulls' new warm-up jacket shows Plus500 logo larger than team logo due to Nike's design choices. The Chicago Bulls' 2026-2027 warm-up jacket features…
- Keywords: chicago bulls, plus500, nba, nike, warm-up jacket, sponsorship logo, team logo, Chicago, Bulls, Logo, Dispute, Explained
- Source: Adweek — https://adweek.com/convergent-tv/the-chicago-bulls-logo-controversy-is-not-what-it-appears-to-be
- Author: Bill Bradley
- Published: 2026-10-13T19:25:54+00:00
- Read time: 1 min
- Topics: chicago bulls, plus500, nba, nike, warm-up jacket, sponsorship logo, team logo
## Chicago Bulls New Warm-Up Jacket
The Chicago Bulls shared a photo of new warm-up jackets last week, sparking X user complaints about the Plus500 logo appearing larger than the team logo.
## Plus500 Partnership History
Plus500, a global fintech, signed with the Chicago Bulls in 2022 as the Official Global Online Trading Partner for warm-up gear.
## NBA Sponsorship Rules
The NBA approved 3-inch-by-3-inch sponsorship patches on warm-up gear in 2021-2022 after adding logos to jerseys in 2017-2018.
## Logo Size Discrepancy
The latest Bulls warm-up jacket shows a Plus500 logo larger than the team logo due to Nike's design choices on the front.
## Nike Standard Issue Collection
Nike's new 2026-2027 Standard Issue Collection minimizes team logos on the front of warm-up gear to focus on the brand.
## Logo Placement Issue
When the 3-inch-by-3-inch Plus500 patch is added to the front of the jacket, it appears larger than the team logo due to Nike's design.
## Resolution
The logo size discrepancy is a result of Nike's design choices and the fixed size of the sponsored logo, not a change in the sponsorship agreement.
## Key takeaway

The Chicago Bulls' 2026-2027 warm-up jacket features a Plus500 sponsorship logo larger than the team logo because Nike's design minimizes the team logo on the front while keeping the 3-inch-by-3-inch sponsored patch the same size.