# Chili's adds Chicken Parm Big Crispy sandwich

> Chili's launches Chicken Parm Big Crispy sandwich with fried mozzarella planks.
- Title: Chili's adds Chicken Parm Big Crispy sandwich | Shortify
- Summary: Chili's launches Chicken Parm Big Crispy sandwich with fried mozzarella planks. Chili's introduces Chicken Parm Big Crispy sandwich using Brinker's Fried…
- Keywords: chili's, big crispy sandwich, fried mozzarella planks, chicken parm, brinker international, chili's menu, restaurant chains, casual dining, food, business, adds, Chicken
- Source: Nation's Restaurant News — https://nrn.com/casual-dining/chili-s-introduces-chicken-parm-big-crispy-sandwich
- Read time: 1 min
- Topics: chili's, big crispy sandwich, fried mozzarella planks, chicken parm, brinker international, chili's menu, restaurant chains, casual dining, food, business
## Chili's new sandwich launch
Chili's introduces Chicken Parm Big Crispy sandwich using Brinker's Fried Mozz mozzarella planks.
## First availability dates
Available in Florence, Kentucky; Rome, Georgia; and Venice, Florida starting Oct. 13, nationwide on Oct. 20.
## CEO statement
George Felix, Brinker International CMO, says chicken parm has better cheese pull than standard cheese.
## Sandwich composition
Topped with crispy fried chicken and fried mozzarella planks with marinara sauce, served with fries and sides.
## Seventh iteration
This is Chili's seventh Big Crispy chicken sandwich variation since April launch.
## Order increase
Chili's chicken sandwich orders increased by 175% since Big Crispy launch.
## Marketing campaign
Chili's taps 'Jersey Shore' star Nicole Polizzi to film tourism video in Florence, Kentucky.
## Semi-secret menu
Chicken Parm Big Crispy won't appear on menus but can be ordered by name.
## Limited t-shirt sale
Chili's sells Chicken Parm Big Crispy t-shirts for limited time through online merch shop.
## Key takeaway

Chili's introduces Chicken Parm Big Crispy sandwich using Brinker's Fried Mozz cheese planks to compete with quick-service chicken sandwiches.