# China Toy Expo Draws 100,000 Visitors

> Designer toys now sell emotion over product: Spider-Man figure commands 120% resale premium.
- Title: China Toy Expo Draws 100,000 Visitors · BigGo Finance
- Summary: Designer toys now sell emotion over product: Spider-Man figure commands 120% resale premium. Hot Toys' 1:6 Spider-Man figure sells for 3,500 yuan (120%…
- Keywords: cte china toy expo, hot toys, poizon app, spider-man, designer toys, resale premium, ip partnerships, ai companion toys, finance, markets, China, Toy
- Source: BigGo Finance — https://finance.biggo.com/news/8eed6ab8-aaae-4b75-93f2-a746f57e38f6
- Author: BigGo Finance
- Published: 2026-10-23T15:55:14+00:00
- Read time: 1 min
- Topics: cte china toy expo, hot toys, poizon app, spider-man, designer toys, resale premium, ip partnerships, ai companion toys, finance, markets
## 2026 CTE China Toy Expo Closes
The 2026 CTE China Toy Expo closed on October 23 with 2,500 exhibitors and 100,000 trade visitors.
## IP Partnerships Shift to Co-Definition
X11 moved from licensing to joint R&D with IP partners like PINGU and SpongeBob.
## Hot Toys Spider-Man Figure Premium
Hot Toys' 1:6 Spider-Man: Brand New Day figure sells for 3,500 yuan (120% premium) on Poizon App.
## AI Companion Toys for Home Monitoring
Lewei Technology's AI toys combine multimodal sensing with home-monitoring functions.
## Disney's 4-Year Growth in China
Disney's toy licensing in China grew double-digit for four consecutive years.
## IP Value Shifts to Emotional Use
Designer toys now sell emotional value over physical product through cultural resonance.
## Toys as Care Devices
AI companion products offer home monitoring and health alerts for remote caregiving.
## Key takeaway

Hot Toys' 1:6 Spider-Man figure sells for 3,500 yuan (120% premium) on Poizon App after 2026 CTE China Toy Expo closed.