# Chipotle Drops Big Ass Bag for Group Dining

> Chipotle launches oversized takeout bag to boost group meals with $10-per-person deal.
- Title: Chipotle Drops Big Ass Bag for Group Dining · Adweek
- Summary: Chipotle launches oversized takeout bag to boost group meals with $10-per-person deal. Chipotle introduces a 170-liter Big Ass Bag for group dining at $10…
- Keywords: chipotle, big ass bag, family meals, takeout bag, group dining, rewards members, gut agency, Drops, Big, Ass, Bag, Group
- Source: Adweek — https://adweek.com/creativity/chipotle-drops-a-big-a-bag-to-make-group-dining-a-bigger-deal
- Author: Hannah Bowler
- Published: 2026-10-13T12:00:00+00:00
- Read time: 1 min
- Topics: chipotle, big ass bag, family meals, takeout bag, group dining, rewards members, gut agency
## Chipotle's Big Ass Bag Launch
Chipotle drops a limited-edition three-foot-wide takeout bag for group dining deals.
## Group Dining Offer
The $10-per-person Family Meals deal gives groups ingredients for tacos, salads, nachos, and bowls.
## Rewards Sweepstakes
U.S. Rewards members enter a multi-week digital sweepstakes to win the Big Ass Chipotle Bag.
## Bag Specifications
The bag has a 170-liter capacity and measures 36 inches wide, 24 inches tall, and 12 inches deep.
## Creative Agency Partner
Chipotle's new creative agency Gut collaborates on the oversized bag campaign for group dining.
## Key takeaway

Chipotle introduces a 170-liter Big Ass Bag for group dining at $10 per person.