# Chipotle's Big Ass Bag for Family Meals

> Chipotle launches oversized takeout bag for family meals through app rewards.
- Title: Chipotle's Big Ass Bag for Family Meals | Shortify
- Summary: Chipotle launches oversized takeout bag for family meals through app rewards. Chipotle introduces a 3-foot-wide, 170-liter 'Big Ass' bag for Family Meals to…
- Keywords: chipotle, family meals, big ass bag, rewards, app, takeout, customizable meals, family dining, food, business, Chipotle's, Big
- Source: Nation's Restaurant News — https://nrn.com/fast-casual/chipotle-launches-a-big-ass-bag-for-its-family-meals
- Read time: 1 min
- Topics: chipotle, family meals, big ass bag, rewards, app, takeout, customizable meals, family dining, food, business
## Chipotle launches Family Meals
Chipotle introduced a digital-exclusive customizable meal option designed for four-to-six people last year.
## New 'Big Ass' bag unveiled
Chipotle released a limited-edition 3-foot-wide, 170-liter bag for Family Meals to celebrate the customizable meal option.
## Rewards members enter for chance
Rewards members can enter weekly for a chance to win the 'Big Ass Chipotle Bag' through the app after purchasing Family Meals.
## Bag design purpose
Chipotle said the bag is large enough to fit items from a trumpet and traffic cone to a Chipotle chair.
## Brand statement
Chief Brand Officer Fernando Machado stated: 'A Big Ass Meal deserves a Big Ass Bag.'

> A Big Ass Meal deserves a Big Ass Bag
## Machado's background
Machado joined Chipotle in June and previously recorded a song with the London Vegetable Orchestra.
## Family Meals pricing
Family Meals cost less than $10 per person and allow customers to create their own entrées, including bowls, tacos, salads, and nachos.
## Marketing strategy
Stephanie Perdue, senior vice president of brand marketing, noted group occasions are growing in Chipotle's business.
## New advertising campaign
Chipotle launched a national advertising campaign featuring the bag with unexpected items like a Christmas tree and Chipotle chair.
## Agency partnership
Chipotle's first major work with agency partner GUT features the bag as a luxury object to emphasize its scale.
## Key takeaway

Chipotle introduces a 3-foot-wide, 170-liter 'Big Ass' bag for Family Meals to celebrate customizable group meals.