# Church’s and Project Pat create 'Chickahhhn' song

> Church’s Texas Chicken partners with Memphis rapper Project Pat for viral hip-hop track 'Chickahhhn' to connect with culture.
- Title: Church’s and Project Pat create 'Chickahhhn' song | Shortify
- Summary: Church’s Texas Chicken partners with Memphis rapper Project Pat for viral hip-hop track 'Chickahhhn' to connect with culture. Church’s Texas Chicken and…
- Keywords: churchs, project pat, chickahhhn, southern hip-hop, music video, viral marketing, quick service, restaurant marketing, food, business, Church, Project
- Source: Nation's Restaurant News — https://nrn.com/quick-service/church-s-texas-chicken-and-project-pat-have-created-an-original-song
- Read time: 1 min
- Topics: churchs, project pat, chickahhhn, southern hip-hop, music video, viral marketing, quick service, restaurant marketing, food, business
## Church’s and Project Pat collaborate
Church’s Texas Chicken has teamed up with Memphis rapper Project Pat for a new original song and music video called 'Chickahhhn'.

> Church’s Texas Chicken has teamed up with Memphis rapper Project Pat for a new original song and music video called “Chickahhhn”
## Song created to connect culture
The Southern hip-hop, vintage-style song was created to connect the brand to music and culture, according to the company.

> The Southern hip-hop, vintage-style song was created to connect the brand to music and culture
## Viral social media start
The collaboration began with a viral moment on social media when rapper Lil’ Lucky put out his own Church’s-inspired version of Project Pat’s 2001 hit 'Chickenhead'.

> The collaboration began with a viral moment on social media when rapper Lil’ Lucky put out his own Church’s-inspired version of Project Pat’s 2001 hit 'Chickenhead'
## Video taps into nostalgia
The video captured the attention of both Project Pat and Brunner, Church’s creative agency, and includes classic cars and Church’s vintage logo.

> Together, Brunner, Project Pat, and Lil’ Lucky created 'Chickahhhn' as a spin on 'Chickenhead,' and a video that taps into nostalgia, including classic cars and Church’s vintage logo.
## CEO statement
CEO Roland Gonzalez said, 'At Church’s, bringing people together is an important part of our DNA, and that goes beyond the food we serve.'

> At Church’s, bringing people together is an important part of our DNA, and that goes beyond the food we serve.
## Music as community connection
Music is a powerful way to connect with people and celebrate the culture that makes our communities special.

> Music is a powerful way to connect with people and celebrate the culture that makes our communities special.
## Recent partnerships
The brand has also collaborated with viral food personality Walter Johnson for a content series on dry rubs and added a new signature 'Churchie Sauce' promoted with a Big Dip Block Party in Atlanta.

> Church’s also recently added a new signature 'Churchie Sauce' promoted with a Big Dip Block Party in Atlanta
## Industry trend
Church’s joins a growing number of restaurant chains creating original music as part of their marketing strategy, including KFC and Wendy’s.

> With 'Chickahhhn,' Church's joins a growing number of restaurant chains creating original music as part of their overall marketing strategy.
## Other recent collaborations
Church’s recently teamed up with the London Vegetable Orchestra to record 'From Ground to Sound' and showcase its 53 ingredients.

> Chipotle teamed up with the London Vegetable Orchestra to record 'From Ground to Sound' and showcase the chain's 53 ingredients.
## Key takeaway

Church’s Texas Chicken and Project Pat released a Southern hip-hop song 'Chickahhhn' to bridge brand identity with music and community.