# Cinnabon & BeatBox launch real cinnamon roll drink

> Cinnabon and BeatBox turn 2023 April Fools’ joke into a real cinnamon roll-flavored alcoholic drink after fan demand.
- Title: Cinnabon & BeatBox launch real cinnamon roll drink · Dexerto
- Summary: Cinnabon and BeatBox turn 2023 April Fools’ joke into a real cinnamon roll-flavored alcoholic drink after fan demand. Cinnabon and BeatBox released a…
- Keywords: cinnabon, beatbox, cinnamon roll, alcoholic drink, april fools joke, limited edition, gaming, sports, launch, real, cinnamon, roll
- Source: Dexerto — https://dexerto.com/food/cinnabon-beatbox-turn-old-april-fools-joke-into-a-real-cinnamon-roll-flavored-alcoholic-drink-3417610
- Author: Michael Gwilliam
- Published: 2026-10-09T20:10:10+00:00
- Read time: 1 min
- Topics: cinnabon, beatbox, cinnamon roll, alcoholic drink, april fools joke, limited edition, gaming, sports
## Cinnabon and BeatBox launch real cinnamon roll drink
Cinnabon and BeatBox turned a 2023 April Fools’ Instagram joke into a real cinnamon roll-flavored alcoholic drink after fan demand.
## Drink features 11.1% alcohol
The limited-edition drink contains 11.1% alcohol by volume and combines spiced cinnamon, brown sugar, and cream cheese frosting flavors.
## Criticism over underage appeal
US Alcohol Policy Alliance criticized the collaboration for using a familiar family food brand to make alcohol more appealing to underage consumers.

> Turning a cinnamon roll into an alcoholic drink uses a brand familiar to children and families to make an addictive, cancer-causing product more appealing
## Drink available for limited time
The drink is available for a limited time at select US retailers with no end date announced.
## Key takeaway

Cinnabon and BeatBox released a limited-edition cinnamon roll-flavored alcoholic drink with 11.1% alcohol after a 2023 April Fools’ joke went viral.