# Citi Launches Commerce Media Platform

> Citi's new platform connects brands with 70M U.S. credit card users.
- Title: Citi Launches Commerce Media Platform · Pymnts | Shortify
- Summary: Citi's new platform connects brands with 70M U.S. credit card users. Citi launched a commerce media platform using 70 million U.S. credit card customers'…
- Keywords: citi, commerce media, credit cards, us customers, kard acquisition, paid media, business, finance, Launches, Commerce, Media, Platform
- Source: Pymnts — https://pymnts.com/credit-cards/2026/citi-launches-commerce-media-platform-before-pending-kard-acquisition
- Author: PYMNTS
- Published: 2026-09-23T15:40:05+00:00
- Read time: 1 min
- Topics: citi, commerce media, credit cards, us customers, kard acquisition, paid media, business, finance
## Citi Launches Platform
Citi launched a commerce media platform connecting brands with U.S. credit card customers.
## 70 Million Customers
The platform uses insights from 70 million U.S. customers and 6.5 billion annual transactions.
## Advertiser Benefits
Advertisers gain deeper audience understanding and measurable business impact through the platform.
## Customer Benefits
Customers find brands and offers that meet their needs through the platform.
## Kard Acquisition
Citi plans to acquire Kard to expand commerce media and rewards capabilities.
## What Happens Next
The acquisition will create more personalized experiences for customers and brands.
## Key takeaway

Citi launched a commerce media platform using 70 million U.S. credit card customers' transaction data to help brands reach audiences and customers find relevant offers.