# CJ CGV revives cinema with immersive tech

> South Korea's CJ CGV uses 4DPlex to boost moviegoers' willingness to pay for premium screenings.
- Title: CJ CGV revives cinema with immersive tech · Nikkei Asia
- Summary: South Korea's CJ CGV uses 4DPlex to boost moviegoers' willingness to pay for premium screenings. CJ CGV's 4DPlex premium formats are increasing demand for…
- Keywords: cj cgv, 4dplicity, seoul, moviegoers, premium screenings, immersive cinema, news, business, world, CGV, revives, cinema
- Source: Nikkei Asia — https://asia.nikkei.com/spotlight/big-in-asia/south-korea-s-cj-cgv-is-putting-motion-back-into-motion-pictures
- Published: 2026-10-16T21:00:14+00:00
- Read time: 1 min
- Topics: cj cgv, 4dplicity, seoul, moviegoers, premium screenings, immersive cinema, news, business, world
## CJ CGV premium formats
Moviegoers increasingly willing to pay extra for screenings in company's premium formats.
## Demand for immersive cinema
Demand for immersive cinema experiences such as those provided by cj 4dplicity's ultra-wide screens and movable seats is growing.
## CJ CGV's strategy
South korea's cj cgv is putting 'motion' back into motion pictures despite pandemic effects and streaming shifts.
## Key takeaway

CJ CGV's 4DPlex premium formats are increasing demand for immersive cinema experiences in South Korea.