# Clear Channel Adds TV Execs to Boost Outdoor Ads

> Clear Channel hires TV executives to modernize outdoor advertising with data-driven strategies.
- Title: Clear Channel Adds TV Execs to Boost Outdoor Ads · Adweek
- Summary: Clear Channel hires TV executives to modernize outdoor advertising with data-driven strategies. Clear Channel appoints TV veterans Wade Davis and John Halley…
- Keywords: clear channel, wade davis, john halley, outdoor advertising, programmatic advertising, measurement, mubadala capital, Clear, Channel, Adds, Execs, Boost
- Source: Adweek — https://adweek.com/convergent-tv/clear-channel-taps-two-top-tv-execs-to-reprogram-outdoor-advertising
- Author: Bill Bradley
- Published: 2026-10-15T20:00:00+00:00
- Read time: 1 min
- Topics: clear channel, wade davis, john halley, outdoor advertising, programmatic advertising, measurement, mubadala capital
## Clear Channel Adds TV Executives
Clear Channel Outdoor Holding adds Wade Davis and John Halley to key C-suite roles after its $6.2 billion acquisition by Mubadala Capital.
## Wade Davis Joins as CEO
Davis, former Univision vice chair and Clear Channel CEO, becomes CEO and executive chairman of the board as current CEO Scott Wells exits.
## John Halley Takes Chief Commercial Role
Halley, Paramount’s former ads leader, joins as chief commercial officer to revamp outdoor advertising with programmatic tools.
## TV Expertise for Out-of-Home
Davis and Halley leverage TV experience to modernize outdoor advertising, moving beyond exposures to outcomes.
## Halley on Out-of-Home Potential
Halley says out-of-home has guaranteed exposures and credibility, unlike TV’s fragmented audiences.
## Measurement and ROI Focus
Halley aims to connect ad exposures to store visits and customer acquisition through data-driven outcomes.
## Next Steps for Outdoor Ads
Clear Channel will build a unified platform for advertisers to target specific audiences with integrated out-of-home assets.
## Key takeaway

Clear Channel appoints TV veterans Wade Davis and John Halley to revamp outdoor advertising using programmatic tools and outcome measurement.