# Commerce Media Connections

> Retail media networks explore in-store and travel commerce opportunities at ADWEEK House.
- Title: Commerce Media Connections · Adweek | Shortify
- Summary: Retail media networks explore in-store and travel commerce opportunities at ADWEEK House. Retail media networks discuss measuring in-store effectiveness and…
- Keywords: adweek, smg, adweek house, commerce media, in-store media, travel media, Commerce, Media, Connections
- Source: Adweek — https://adweek.com/commerce/the-new-frontiers-of-commerce-media
- Author: Justin Chin
- Published: 2026-10-12T21:48:12+00:00
- Read time: 1 min
- Topics: adweek, smg, adweek house, commerce media, in-store media, travel media
## ADWEEK House Commerce Panel
SMG and ADWEEK hosted sessions on commerce media at their House Advertising HQ event.
## In-Store Commerce Metrics
Panelists discussed measuring foot traffic and shopper responses for in-store media effectiveness.
## Grocery Shopping Challenges
Albertsons Media Collective’s Liz Roche highlighted the need for connected campaigns across grocery touchpoints.
## Travel Media Opportunities
Travelers’ purchasing power and brand receptiveness present key opportunities for advertisers.
## Travel Measurement Focus
Panelists emphasized understanding the full travel journey for effective media measurement.
## Key takeaway

Retail media networks discuss measuring in-store effectiveness and travel audience engagement at ADWEEK House.