# Consumer Lending Stocks Slide

> Upstart and Affirm drop 4% as consumer credit risk reprices.
- Title: Consumer Lending Stocks Slide · 24/7 Wall St. | Shortify
- Summary: Upstart and Affirm drop 4% as consumer credit risk reprices. Consumer lending stocks slide while broader financials remain stable, signaling a shift in…
- Keywords: upstart, affirm, sofi, consumer lending, financials, spdr fund, marketplace lending, Consumer, Lending, Stocks, Slide, 24/7 Wall St.
- Source: 24/7 Wall St. — https://247wallst.com/investing/2026/09/23/consumer-lending-stocks-slide-while-financials-barely-budge-upstart-and-affirm-drop-4-sofi-eases
- Author: David Moadel
- Published: 2026-09-23T16:51:14+00:00
- Read time: 1 min
- Topics: upstart, affirm, sofi, consumer lending, financials, spdr fund, marketplace lending
## Consumer Lending Stocks Slide
Consumer lending stocks slide while broader financials remain stable, signaling a shift in market focus toward credit risk.
## Upstart and Affirm Drop 4%
Upstart Holdings stock is at $24.91, down 4%. Affirm Holdings stock is at $68.79, also down 4%.
## SoFi Eases 2%
SoFi Technologies stock is at $16.82, down 2%, easing by a smaller margin than either peer.
## Financials Fund Stays Flat
The Financial Select Sector SPDR Fund ( NYSEARCA:XLF ) is down 0.1%, its portfolio weighted toward large banks, payment networks, and insurers.
## Consumer Credit Risk Repriced
The pattern points to a repricing of consumer credit risk across the group rather than a single-company story.
## Marketplace Lending Model
Upstart operates a lending marketplace connecting borrowers with banks and institutional lenders, earning fees for underwriting and servicing.
## What to Watch Next
The split between lending stocks and financials may hold, signaling a structural shift in how consumer credit is priced.
## Key takeaway

Consumer lending stocks slide while broader financials remain stable, signaling a shift in market focus toward credit risk.