# Consumer Reports Finds Uber Uses AI to Set Prices

> Consumer Reports reveals Uber's AI pricing system charges up to 42.4% more for same routes based on personal data.
- Title: Consumer Reports Finds Uber Uses AI to Set Prices · Jalopnik
- Summary: Consumer Reports reveals Uber's AI pricing system charges up to 42.4% more for same routes based on personal data. Consumer Reports found Uber's AI pricing…
- Keywords: consumer reports, uber, ai pricing, rideshare, personal data, pricing algorithm, ride fares, cars, culture, Consumer, Reports, Finds
- Source: Jalopnik — https://jalopnik.com/2285732/consumer-reports-uber-uses-ai-to-set-rideshare-prices
- Author: Charles Krome
- Published: 2026-10-17T23:50:00+00:00
- Read time: 1 min
- Topics: consumer reports, uber, ai pricing, rideshare, personal data, pricing algorithm, ride fares, cars, culture
## Consumer Reports Study
Consumer Reports found Uber and Lyft charge up to 42.4% more for same routes at same time.

> generally within six minutes of one another and, in many cases, within the same minute
## Uber's AI Pricing System
Uber uses personal data like walking speed and gender to adjust prices for rides.

> the same information can also help determine someone's gender
## Price Differences Explained
Uber and Lyft charge based on rider history, not just supply and demand conditions.

> the bottom line is that CR found no concrete evidence that they do, but positive evidence that they can
## Profit Share Increase
Uber's profit share jumped from 32% in 2022 to 42% by end of 2024.

> the typical take for Uber, for example, was 32% in 2022 and had jumped to 42% at the close of 2024
## Fake Discounts
Uber and Lyft offer 'discounts' that are actually inflated prices with no real reduction.

> the 'discount' from $82.08 is fake. $65.95 is the route's approximate starting price
## Personal Data Use
Both companies use rider data to set prices and discounts without clear explanation.

> no one explains how that's different from using personal data to set fares
## Key takeaway

Consumer Reports found Uber's AI pricing system can charge up to 42.4% more for identical routes using rider data.