# Cookie Chains Fade

> Crumbl's cookie chain collapses as personalized pricing lawsuits and Atlanta's bagel boom rise.
- Title: Cookie Chains Fade · Bon Appétit | Shortify
- Summary: Crumbl's cookie chain collapses as personalized pricing lawsuits and Atlanta's bagel boom rise. Crumbl's 57 closures and 70% sales drop signal cookie chains'…
- Keywords: crumbl, mcdonalds, personalized pricing, atlanta bagel boom, restaurant business, cookie chains, dynamic pricing, food, lifestyle, Cookie, Chains, Fade
- Source: Bon Appétit — https://bonappetit.com/story/the-end-of-cookie-chains
- Author: Sam Stone
- Published: 2026-10-09T18:30:00+00:00
- Read time: 1 min
- Topics: crumbl, mcdonalds, personalized pricing, atlanta bagel boom, restaurant business, cookie chains, dynamic pricing, food, lifestyle
## Pawpaw Season
Pawpaw season hits Eastern US and Great Lakes regions, but NYC resident jealously watches others enjoy the custardy fruit.
## Bar World Buzz
Hong Kong’s Bar Leone remains number one on World’s 50 Best Bars list, while NYC’s Schmuck jumps 48 spots to number 11.
## Keith McNally Lawsuit
Keith McNally claims he’s suing Vanity Fair after an article titled 'Keith McNally Absolutely Loathes Thomas Straker.'

> I’m now suing Vanity Fucking Unfair
## Cookie Apocalypse
Crumbl, once America’s fastest growing dessert chain, now has 57 closures and 70% sales drop from two years ago.
## Chip City Closes
Chip City, a major cookie rival, closed all locations citing 'significant macroeconomic headwinds.'
## Personalized Pricing Lawsuit
McDonald’s faces lawsuit over dynamic pricing that adjusts prices based on customers’ perceived price sensitivity.
## Atlanta Bagel Boom
Atlanta’s bagel scene booms as ex, New Yorkers revitalize the city’s food culture.
## Key takeaway

Crumbl's 57 closures and 70% sales drop signal cookie chains' end, while McDonald's dynamic pricing faces legal challenge and Atlanta's bagel scene grows.