# CPG Brands Prioritize Smart Checkout Promotions

> CPG brands rank smart checkout as top promotion channel but budget increases lag behind.
- Title: CPG Brands Prioritize Smart Checkout Promotions · Pymnts
- Summary: CPG brands rank smart checkout as top promotion channel but budget increases lag behind. 52% of CPG brands say embedded smart checkout would most improve…
- Keywords: cpg, smart checkout, promotions, budget, fis, payments providers, business, finance, Brands, Prioritize, Smart, Checkout
- Source: Pymnts — https://pymnts.com/checkout-conversion/2026/cpg-brands-rank-checkout-as-top-promotions-priority-but-budgets-lag
- Author: PYMNTS
- Published: 2026-09-28T08:00:26+00:00
- Read time: 1 min
- Topics: cpg, smart checkout, promotions, budget, fis, payments providers, business, finance
## Smart Checkout Demand
Fifty two percent of CPG brands say an embedded automatic smart tool at checkout would most improve their promotional capabilities.

> Fifty two percent of CPG brands say an embedded automatic smart tool at checkout would most improve their promotional capabilities
## Current Checkout Usage
Forty nine percent of CPG brands used checkout integrated promotions in the previous twelve months.

> Forty nine percent of CPG brands used checkout integrated promotions in the previous twelve months
## Checkout Success Rate
Seventeen percent rank checkout integrated promotions as their most successful channel for acquisition and growth.

> Seventeen percent rank checkout integrated promotions as their most successful channel for acquisition and growth
## Budget Expectations
Only thirteen percent expect embedded real-time checkout to receive their largest promotional budget increase over the next three years.

> Only thirteen percent expect embedded real-time checkout to receive their largest promotional budget increase over the next three years
## Payments Provider Opportunity
Payments providers can connect existing promotional dollars to checkout infrastructure without requiring new budget lines.

> Payments providers can connect existing promotional dollars to checkout infrastructure without requiring new budget lines
## Brand Requirements
Sixty percent of CPG brands require defined governance structure before participating in smart checkout initiatives.

> Sixty percent of CPG brands require defined governance structure before participating in smart checkout initiatives
## Key takeaway

52% of CPG brands say embedded smart checkout would most improve promotions, yet only 13% expect largest budget increase for this channel in next three years.