# Cramer visits Apple Store for iPhone 18 launch day

> Jim Cramer checked out Apple's flagship NYC store on iPhone 18 launch day and spoke with the new CEO about the upcoming foldable Duo model.
- Title: Cramer visits Apple Store for iPhone 18 launch day · CNBC
- Summary: Jim Cramer checked out Apple's flagship NYC store on iPhone 18 launch day and spoke with the new CEO about the upcoming foldable Duo model. Apple's iPhone 18…
- Keywords: jim cramer, apple, iphone 18, iphone duo, john ternus, 5th avenue, new york city, cnbc investing club, product launch, foldable phone, business, finance
- Source: CNBC — https://cnbc.com/2026/09/18/what-cramer-learned-at-nycs-flagship-apple-store-for-iphone-18-launch.html
- Author: Matthew J. Belvedere
- Published: 2026-09-18T15:40:25+00:00
- Read time: 1 min
- Topics: jim cramer, apple, iphone 18, iphone duo, john ternus, 5th avenue, new york city, cnbc investing club, product launch, foldable phone, business, finance
## Markets fall as oil and rates rise
Oil prices climbed and bond yields followed, dragging stocks lower. The S&P 500 is headed for back-to-back negative weeks after the Federal Reserve raised rates for the first time in three years.
## Cramer sees buying opportunity in oversold market
Jim Cramer said it's tough when rates move higher, but he wants to buy in an oversold market. He's adding Kimberly-Clark on dips and recommends new Club members start a position in BNY Mellon.

> "It's tough to have everything work at the same time" when rates are moving higher
## iPhone 18 launches with modest crowds
Cramer visited Apple's 5th Avenue flagship store at dawn on launch day and found nice crowds but no one camping out. He bought an iPhone 18 for its battery life and camera improvements.
## Foldable Duo pre-orders start October 16
The new foldable iPhone Duo doesn't go on pre-order until October 16, with availability a week later. Cramer asked new Apple CEO John Ternus if the company would have enough Duos to meet demand.
## CEO expects Duo supply to meet demand
John Ternus told Cramer he thinks Apple will have enough foldable Duos to meet demand. Cramer still expects it will be hard to get one right away and plans to buy one himself.
## Rapid fire covers six major stocks
Friday's rapid fire segment covered Meta Platforms, Costco, Berkshire Hathaway, Netflix, Tyson Foods, and Nucor. Cramer's Charitable Trust holds positions in Kimberly-Clark, BNY Mellon, Apple, Meta, and Costco.
## Key takeaway

Apple's iPhone 18 launch showed modest foot traffic without camping, and the foldable Duo pre-orders starting October 16 are expected to face supply constraints.