# Cricket Endorsements Hold Despite Bollywood Decline

> Cricket stars remain top ad choices as Bollywood's marketing appeal fades.
- Title: Cricket Endorsements Hold Despite Bollywood Decline | Shortify
- Summary: Cricket stars remain top ad choices as Bollywood's marketing appeal fades. Brands still bank on cricketers for endorsements despite fading Bollywood appeal…
- Keywords: sachin tendulkar, virat kohli, rohit sharma, ms dhoni, bollywood, cricket endorsements, indian advertising, Cricket, Endorsements, Hold, Despite, Decline
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/services/advertising/brands-still-bank-on-cricket-sachin-tendulkar-virat-kohli-dhoni-rohit-sharma/articleshow/134951053.cms
- Author: Javed Farooqui
- Published: 2026-10-14T20:05:00+00:00
- Read time: 1 min
- Topics: sachin tendulkar, virat kohli, rohit sharma, ms dhoni, bollywood, cricket endorsements, indian advertising
## Cricket Endorsements Hold
Cricket endorsements remain strong despite Bollywood's fading marketing appeal in Indian advertising.
## Market Valued at ₹1,350 Crore
The sports celebrity endorsement market was valued at ₹1,350 crore in 2025, with cricketers accounting for almost 90% of it.
## Upcoming Deals in Pipeline
Brands expect the market to cross ₹1,500 crore in 2026 with almost a dozen endorsement deals in pipeline for festive campaigns.
## Key takeaway

Brands still bank on cricketers for endorsements despite fading Bollywood appeal in Indian advertising.