# Crisp & Green Acquires Mad Greens and Snappy Salads

> Crisp & Green to convert 33 Mad Greens and Snappy Salads locations to its brand by year-end.
- Title: Crisp & Green Acquires Mad Greens and Snappy Salads | Shortify
- Summary: Crisp & Green to convert 33 Mad Greens and Snappy Salads locations to its brand by year-end. Crisp & Green will convert 33 Mad Greens and Snappy Salads…
- Keywords: crisp green, mad greens, snappy salads, coors family, salad collective, fast casual, restaurant acquisition, franchise, food, business, Crisp, Green
- Source: Nation's Restaurant News — https://nrn.com/fast-casual/crisp-green-to-acquire-mad-greens-snappy-salads-from-coors-family-s-salad-collective
- Read time: 1 min
- Topics: crisp green, mad greens, snappy salads, coors family, salad collective, fast casual, restaurant acquisition, franchise, food, business
## Crisp & Green Acquires Mad Greens and Snappy Salads
Crisp & Green has agreed to acquire 33 Mad Greens and Snappy Salad locations from the Coors family’s Salad Collective.
## Conversion to 100-Unit Milestone
The acquisition will bring Crisp & Green to 100 locations by year-end, a decade after its first restaurant opened in Minnesota.
## Coors Family as Minority Partner
The Coors family will remain a strategic minority partner in the converted brands.
## Crisp & Green's Growth Strategy
Crisp & Green plans to continue company and franchise growth, targeting new markets including Phoenix, Austin, Texas, and Dallas.
## Salad Collective Background
The Coors family acquired Mad Greens in 2013 and merged it with Snappy Salads to create the 60-unit Salad Collective.
## Recent Leadership Changes
Salad Collective brought back John Montgomery as CEO earlier this year, with Coors moving to chairman role.
## Post-COVID Challenges
Mad Greens reported sales declines due to a 'post-COVID hangover' and considered converting Snappy Salads units to Mad Greens.
## Franchising Attempts
Salad Collective attempted franchising Mad Greens in 2023 but saw no traction.
## Crisp & Green's Franchise Model
Of Crisp & Green’s 54 locations, 32 are franchised, with the acquired restaurants becoming company owned.
## Future Expansion Plans
Crisp & Green aims to expand into new markets including Phoenix, Austin, Texas, and Dallas with the converted brands.
## Founder's Statement
Steele Smiley, founder and executive chairman of Crisp & Green, said reaching 100 restaurants is a milestone but building the business without institutional capital is more meaningful.
## Coors' Statement
Darden Coors, chairman of Salad Collective, said partnering with Crisp & Green aligns with their shared vision for the future.
## Key takeaway

Crisp & Green will convert 33 Mad Greens and Snappy Salads locations to its brand, reaching 100 units by year-end with Coors family as minority partner.