# Curry's Li-Ning signature shoe arrives in 2027

> The Warriors star leaves Under Armour after 13 years to join the Chinese brand, signing a 10-year, $400 million deal.
- Title: Curry's Li-Ning signature shoe arrives in 2027 · CNBC
- Summary: The Warriors star leaves Under Armour after 13 years to join the Chinese brand, signing a 10-year, $400 million deal. Curry chose Li-Ning over other partners…
- Keywords: stephen curry, li-ning, under armour, signature shoe, nba, golden state warriors, shoe deal, dwyane wade, jimmy butler, athlete endorsement, business, finance
- Source: CNBC — https://cnbc.com/2026/09/17/stephen-curry-li-ning-signature-shoe.html
- Author: Jessica Golden,Alex Sherman
- Published: 2026-09-17T17:27:15+00:00
- Read time: 1 min
- Topics: stephen curry, li-ning, under armour, signature shoe, nba, golden state warriors, shoe deal, dwyane wade, jimmy butler, athlete endorsement, business, finance
## Curry leaves Under Armour for Li-Ning
After 13 years together, the Warriors star and Under Armour mutually agreed to part ways. Curry signed a 10-year, $400 million deal with Chinese shoe brand Li-Ning in June.

> Sometimes good things do come to an end. I don't have any regrets.
## Why Curry chose Li-Ning
Curry tested multiple brands before selecting Li-Ning, prioritizing longevity, legacy, and global reach. He said the product quality ultimately set Li-Ning apart from competitors.

> I tried literally everything, and there was a reason that Li-Ning stood tall at the end because the product reigned supreme.
## Signature shoe debuts early 2027
Curry's custom Li-Ning shoe will launch in early 2027. Until then, he will wear shoes designed by teammates Jimmy Butler and former NBA player Dwyane Wade, who also represent the brand.
## Curry staying with Warriors long-term
The four-time NBA champion said he wants to be a lifer with Golden State and has no plans to test free agency when his contract expires in 2027. He said the contract details will work themselves out.

> I want to be a lifer with Golden State. My interest and mission is to stay and be competitive.
## Curry tried recruiting LeBron James
Curry acknowledged attempting to recruit LeBron James to the Warriors after James left the Lakers. James ultimately signed with the Philadelphia 76ers instead.

> If anybody didn't try to recruit him, I think they'd be a fool.
## Curry's golf tour gets TV deal
Curry founded the Underrated Golf Tour to provide access to young and underrepresented golfers. He is in talks with Golf Channel to televise the tournament for the first time next year.
## Key takeaway

Curry chose Li-Ning over other partners because he prioritized product quality, longevity, and global reach in his next shoe deal.