# CVA Supports Health Canada Vaping Rules

> Canadian Vaping Association praises Health Canada's new vaping promotion rules and urges flavor guidance next.
- Title: CVA Supports Health Canada Vaping Rules · Financial Post
- Summary: Canadian Vaping Association praises Health Canada's new vaping promotion rules and urges flavor guidance next. Health Canada's vaping promotion rules help…
- Keywords: cva, health canada, vaping products, tobacco and vaping products act, flavour promotion, compliance, money, business, Supports, Health, Canada, Vaping
- Source: Financial Post — https://financialpost.com/globe-newswire/cva-applauds-health-canadas-new-guidance-on-vaping-product-promotion-calls-for-flavour-promotion-guidance-as-next-step
- Author: GlobeNewswire
- Published: 2026-10-19T17:23:13+00:00
- Read time: 1 min
- Topics: cva, health canada, vaping products, tobacco and vaping products act, flavour promotion, compliance, money, business
## New Vaping Rules Guidance
Health Canada released guidance on vaping product promotion rules under the Tobacco and Vaping Products Act.

> The industry has long called for clear, practical guidance on how promotion rules apply in day-to-day business
## CVA Welcomes Guidance
Sam Tam, CVA President, praised the guidance for helping businesses understand compliance obligations.

> The cva was pleased to have the opportunity to review and provide feedback on the guidance before its publication
## Compliance Improvement
Clearer rules reduce uncertainty and help businesses fix promotional materials before enforcement actions.

> Many compliance issues arise not from deliberate non-compliance but from uncertainty surrounding regulatory requirements
## Fair Competition
Consistent rules protect responsible businesses from unfair competition with non-compliant operators.

> When some operators ignore the promotion rules, they gain an unfair advantage over businesses who invest in compliance
## Flavour Promotion Focus
CVA urges Health Canada to prioritize flavor promotion guidance as most common non-compliance area.

> The cva believes flavour promotion should be the priority and stands ready to contribute
## Next Steps
Businesses should review materials to ensure compliance with new rules and contact CVA for support.

> Businesses with questions can contact health canada and the canadian vaping association for clarification and support
## Key takeaway

Health Canada's vaping promotion rules help businesses comply while CVA pushes for flavor-specific guidance to prevent non-compliance.