# Daadi Snacks Mocks Influencers to Gain 929k Followers

> Jay turned Daadi Snacks into an influencer by mocking food influencers on social media.
- Title: Daadi Snacks Mocks Influencers to Gain 929k Followers
- Summary: Jay turned Daadi Snacks into an influencer by mocking food influencers on social media. Jay created Daadi Snacks by parodying food influencers, gaining 929k…
- Keywords: daadi snacks, jay, popcorn, influencers, social media, instagram, new york city, popcorn brand, popcorn company, popcorn business, food, lifestyle
- Source: Bon Appétit — https://bonappetit.com/story/daadi-snacks-burned-the-social-media-playbook
- Author: Khushbu Shah
- Published: 2026-10-19T13:00:00+00:00
- Read time: 1 min
- Topics: daadi snacks, jay, popcorn, influencers, social media, instagram, new york city, popcorn brand, popcorn company, popcorn business, food, lifestyle
## Daadi Snacks Launch
Jay cofounded Daadi Snacks with his family after his grandma made popcorn for them growing up.
## Burning the Playbook
Jay rejected the standard CPG playbook of sending product to influencers for promotion.
## Anti-Influencer Videos
Jay started mocking influencers with videos opening with 'OHMYGODYOUGUYS' or 'Come with me...'.
## 929k Followers
Daadi Snacks gained 929,000 followers by skewering influencers on social media.
## First Reel
Jay posted his first anti-influencer video in spring 2023, leading to rapid follower growth.
## Follower Surge
Daadi Snacks went from 70,000 to over 140,000 followers in two weeks after a viral video.
## Why It Works
Jay targets NYC spots that don't get influencer attention, like unattractive storefronts with Gen Z fonts.
## No Influencer Collabs
Jay has never reached out to influencers for collabs, though they have contacted him for samples.
## Popcorn Sales
Daadi Snacks sold hundreds of orders within two days after Jay's viral video went live.
## Key takeaway

Jay created Daadi Snacks by parodying food influencers, gaining 929k followers in two years.