# Dallas Restaurant Defends $70 Entrée

> Dallas restaurant defends $70 entrée as experts call it second mistake.
- Title: Dallas Restaurant Defends $70 Entrée · Inc | Shortify
- Summary: Dallas restaurant defends $70 entrée as experts call it second mistake. Dallas restaurant defended its $70 entrée price point after viral criticism, but…
- Keywords: dallas, restaurant, 70 dollar entrée, pricing, experts, second mistake, oloyy, stephanie mehta, roni proter, w. frank barton distinguished chair, Defends, Entrée
- Source: Inc — https://inc.com/amaya-nichole/dallas-restaurant-defended-70-dollar-entree-experts-say-was-its-second-mistake/91418883
- Read time: 1 min
- Topics: dallas, restaurant, 70 dollar entrée, pricing, experts, second mistake, oloyy, stephanie mehta, roni proter, w. frank barton distinguished chair
## Dallas restaurant defends $70 entrée
A Dallas restaurant defended its $70 entrée price point after viral criticism from Dallas media personality Roni Proter.

> A two-scallop dish for roughly $30 and an entrée priced at more than $70
## Experts call it second mistake
Industry experts say the restaurant’s response to pricing criticism was its second major mistake after earlier pricing errors.

> Experts say the bigger mistake may have been the restaurant’s response
## Olōyō defends pricing
Critically acclaimed restaurant Olōyō defended its pricing by pointing to ingredient quality and local farmer support.

> Olōyō responded to Proter’s post, defending its pricing by pointing to the quality and sourcing of its ingredients and its support of local farmers
## Comment deleted
Olōyō deleted its defense comment after it drew considerable attention to the restaurant.

> The comment was later deleted, but not before it drew considerably more attention to the restaurant
## Usha Haley’s advice
Usha Haley, W. Frank Barton Distinguished Chair in International Business at Wichita State University, advises against online pricing debates.

> My advice is don’t litigate the number
## Karlita Cochran agrees
Karlita Cochran, founder of Spotlight Strategy Group, agrees with Haley’s advice on handling pricing criticism.

> Karla Marie "Karlita" Cochran, founder of Spotlight Strategy Group, agreed with Haley
## Experts recommend word of mouth
Experts recommend using word of mouth and direct channels to promote pricing instead of online debates.

> If you respond at all, do it in your own channels with the farmers’ names, the sourcing rationale and the menu, and let word of mouth carry it
## What happens next
The restaurant may face continued pricing criticism and reputational damage from its online response.

> The bigger mistake may have been the restaurant’s response
## Key takeaway

Dallas restaurant defended its $70 entrée price point after viral criticism, but experts say this response was its second major mistake after earlier pricing errors.